“Experiencing with all the senses” – this seems to be the preferred motto for the up-to-date hedonist whose life is supposed to be a non-stop event. From our consumer society‘s point of view, the senses are “hip” – there is almost no advertising slogan for life-style products or happenings which does not promise special intersensory sensations. In this context mainly tactile, olfactory and gustatory experiences play a prominent role: luxury goods like perfumes, cosmetics, champagne or wine and clothing are promoted through their ‘immediate’ impact on the psychophysical well-being; the same applies to places like hotels or even cities which try to attract visitors with their all-encompassing sensory reach that promise a holistic wellness experience.
In highlighting the importance of the ‘lower senses’, consumer culture is more advanced than philosophical epistemology. According to most perception theories, smell, taste and touch do not contribute to intellectual insight – most prominently, the 18th-century German philosopher Immanuel Kant determined a hierarchy of the senses in which taste and smell hold the lowest position.
Despite this ignorance, tactile, olfactory and gustatory experiences are the most intense and informative when one seeks to relate such diffuse phenomena as the atmosphere of a city or a district. The Romanian philosopher Mădălina Diaconu from the University of Vienna has worked for several years on an alternative approach to experiencing our everyday environment. In a case study she investigated the meaning of tactile and olfactory experience in the city of Vienna. With students she developed “smellscapes” of some Viennese quarters, analyzed the tactile qualities of house walls and pavements as well as the impact of publicly placed furniture on the individual’s posture and comfort. These studies make very clear that experiencing a city is not limited to visual and acoustic sensations but inherently integrates tactile and olfactory perceptions. And, of course, this holistic intersensory experience is inseparably linked to strong emotional reactions (and actions).
The studies of Mădălina Diaconu* and some other researchers from different disciplines (like human geography, environmental studies or architecture – see, for example, Victoria Henshaw’s blog “Smell and the City” at Manchester University) show that urban design has to consider much more than merely visual and acoustic aspects when planning buildings, places, quarters or other urban environments. Although the atmosphere of an urban region consists of many unpredictable aspects like social interactions and individual psychological dispositions, there are elements that can be planned: thus, taking intersensory experience seriously means integrating touch, smell and even taste in urban design processes which might strengthen the positive effects on the individually and socially experienced atmosphere of a city.
* Mădălina Diaconu’s publications concerning her project on the Sensescapes of Vienna:
- Mădălina Diaconu, Eva Heuberger, Ruth Mateus-Berr, Lukas Marcel Vosicky (eds.): Senses and the City. An Interdisciplinary Approach to Urban Sensescapes, Berlin: LIT 2011.
In German:
- Mădălina Diaconu: Sinnesraum Stadt. Eine multisensorische Anthropologie, Berlin: LIT 2012.
- Mădălina Diaconu, Gerhard Buchbauer, James G. Skone, Karl-Georg Bernhardt, Elisabeth Menasse-Wiesbauer (eds.): Sensorisches Labor Wien. Urbane Haptik- und Geruchsforschung. Berlin: LIT 2011.